On Monday 14th of November, in London, at iconic department store Liberty London, guests queued to participate in the launch of Cointreau’s #1orange1tree social media project. An interactive photo booth was this morning unveiled in the window, designed especially for Cointreau to celebrate the spirit brand’s new philanthropic project.
An initiative crafted by Cointreau to help restore local biodiversity in Senegal, #1orange1tree is a social media project that invites contributors to share a photo or video of themselves with an orange on social media, accompanied by the hashtag #1orange1tree, and nominate a friend to do the same. For every image or video posted on Twitter, Facebook and Instagram, using the hashtag, Cointreau will commit to planting one tree in Senegal.
Glamorous Erin O’Connor, stunning model and actress Clara Paget all stopped by to support the cause, as Cointreau’s Creative Director, Laetitia Casta also posted a video created especially for the project. The Cointreau #1orange1tree window is live from today (Monday 14th November) until Sunday 20th November at Liberty London. For those unable to visit the photo booth, Cointreau invites people across the globe to take part at home, by simply using the hashtag to show their support and plant more trees in Senegal, Africa, with Cointreau.
To add to the celebrations, this week also sees the launch of Cointreau’s ‘Your Parisian Zest’, a gift box designed by Cointreau’s Creative Director Laetitia Casta in collaboration with Liberty London. A true collector’s item, the gift box will be available exclusively at Liberty - with only 50 available in the UK and a further 200 worldwide – and priced at £250. Each engraved wooden gift box opens to reveal a unique Liberty print lining, designed exclusively for Cointreau based on research carried out in the archives of the House. Inside, recipients will find a bottle of the iconic orange liqueur and a jigger for ensuring the perfect measurements to make a Cointreau Fizz cocktail. The gift box also contains an orange flower scented candle and a personal cocktail notebook inspiring recipients to get creative with their Cointreau at home; perfect for Christmas cocktails.
All proceeds from the sales of the gift box will also be put towards the #1orange1tree project. In addition, one of the 50 "Your Parisian Zest” gift boxes will conceal a ticket granting one lucky recipient the chance to visit Senegal and personally assist with the reforestation project.
Discover more on www.1orange1tree.com