Cointreau launches the #1orange1tree project. Share a photo or video of you with an orange on social media using #1orange1tree and nominate friends to do the same. For each post, Cointreau commits to planting one orange tree in Senegal, to help restore Senegal’s biodiversity.
Cointreau and Liberty also designed the limited edition gift box “Your Parisian Zest” with Laetitia Casta for which all profit will go to the #1orange1tree project.
And for each gift box purchased, 50 trees will be planted to contribute to the #1orange1tree project.
Please Drink Responsibly
Liberty and the Cointreau Creative Crew are proud to announce the launch of #1orange1tree. A reforestation project in Senegal, created by Cointreau Artistic Director Laetita Casta and the Belgian Tunisian artist and founder of “One Heart One Tree” Naziha Mestaoui, to contribute in restoring the local biodiversity and create a social impact in the Senegal community. With the launch of the #1orange1tree project, villages will be able to broaden their cultivation surface, and diversify their food resources.
Discover more about Naziha Mestaoui’s association Seed of Light and One Heart One Tree