Cointreau and Dita Von Teese reveal details of partnership at NYC press event. The beautiful Fashion icon and burlesque performer will represent Cointreau worldwide
Cointreau and Dita Von Teese press conference in New York
Cointreau, one of the world's leading spirits brands, and Dita Von Teese, international fashion icon and burlesque performer, met yesterday with New York City and international media in an exclusive press event held at the Ritz-Carlton hotel to further reveal details of their global partnership.
The press event was created to provide fashion, lifestyle and entertainment media an exclusive insight into the details surrounding the partnership, including an intimate interview with Dita Von Teese herself.
Dita revealed the core elements of the ambassadress role, which include the creation of a signature Cointreau cocktail, special international appearances and a Cointreau-inspired Dita Von Teese performance. A one-of-a-kind costume featuring hundreds of thousands of Swarovski crystals is also being designed for the new show, which will debut in London on the 13th.