Dita Von Teese, ambassador of Cointreau

09/10/07

Cointreau is delighted to announce that Dita Von Teese is now its worldwide brand ambassador.

The rapprochement between Cointreau and Dita Von Teese was seen as entirely natural by both parties. After all, who better than Dita Von Teese to incarnate Cointreau's famous "be cointreauversial" attitude! Everything about her is cointreauversial: her personality, her sensuality, her provocative grace, her style that is all her own. Famous for performing in a martini glass among other whimsical stage props, this Burlesque performer who draws her inspiration from historical Burlesque greats and the film stars of the 30's and 40's, is famous worldwide for her unique stage performances.

"We are delighted to have sealed such a relationship with Dita Von Teese. She is a magnificent woman who combines elegance and extreme refinement with a certain daring sensuality. I cannot wait to reveal the ideas that emerged from our partnership discussions" says Justin Weston, Cointreau International Director.

"For me, Cointreau is a quintessentially French brand, a product which transcends fashions and trends. I love its delicate taste contrasting with its strong personality. It is true that we were made to join forces around a cocktail glass!" says Dita Von Teese.

At the heart of the partnership is a synergy of the values that both Cointreau and Dita Von Teese share, including a unique outlook on how elegance, style and glamour is defined in today's decidedly modern culture.