The Tropicool Company. Behind this title, which summons images of blue lagoons lined with palm trees and teeming with vivid fauna, lies an artistic enterprise and informal collective of "tropicool" artists, who have been collaborating with The Tropicool Company since 2014. Among them, Florian Viel, a promising Parisian designer who fell under the spell of the tropics while visiting the Chichén Itzá archaeological site in Mexico. His extensive work is at the crossroads between visual and sensory, examining how people perceive the tropics. They deconstruct the clichés and stereotypes that make them an object of fascination, but also of boundless inspiration. Juggling between organic and geometric shapes and challenging chromatographic conventions, his radically pop creations awaken the senses and the mind.
By partnering with The Tropicool Company, Cointreau is perpetuating a long artistic tradition, marked by bold, avant-garde, and sometimes iconoclastic creative approaches. Previous limited-edition collaborations included talent like Vincent Darré, Laetitia Casta, and Dita von Teese. The Tropicool Company's spirited universe naturally echoes the Margarita, Cointreau's signature cocktail. The Angevin House and Parisian collective were a perfect match waiting to happen, making collaborating on the 2021 limited edition an obvious choice.
