Maison Cointreau is celebrating 170 years of the art of the mix by entrusting Vincent Darré with the creation of its Anniversary Limited Edition. Outstanding French interior designer mixing styles and eras with unique elegance, Vincent Darré reinterprets the iconic bottle, adorning it with three original scenes. These original scenes poetically tell the story of the Maison Cointreau, the duality of its orange liqueur, and the special moment of cocktail tasting. Who better than this inspired designer, epitomizing French chic and creativity, to pay tribute to the bold and ingenious spirit of Édouard Cointreau and celebrate the 170th anniversary of the creation of his renowned orange liqueur?
Limited Edition by Vincent Darré
I liked the idea of creating paintings, and that the four sides of the bottle were different. I wanted to make it possible to imagine, from a single line, the history of the brand and its orange liqueur.
With a simple and fluid stroke, Vincent Darré subtly tells the story of the Maison Cointreau.
The profiles of the two faces that complement each other stand out from the paintings and outline the shape of the bottle. The profiles echo the couple Édouard and Louisa Cointreau, who have worked in harmony to make Cointreau a modern and avant-garde Maison.
The moon and the sun meet, illustrating the end of the day as the ideal time to enjoy a cocktail. Orange and blue prevail, both heritage colors that have defined the Maison Cointreau since its debut.
"The sun withdraws to make way for the moon and stars: the time has come to enjoy the cocktail, a moment of perfect balance between day and night. I like orange and blue, sharp colors... The bright orange of the fruit and its perfect match: the blue of the oceans these oranges had to cross."
"The cocktail is kind of a surprise, an opportunity to explore new flavors." Vincent Darré
Whether drunk in Paris, New York, or Tokyo; a classic or imaginative original; the cocktail has risen in fame over the recent years. And all over the world, Cointreau is playing an active role in its revival. Thanks to its extraordinary versatility, Cointreau liqueur lends itself to all the major cocktail trends: the inventiveness and vibrancy of the American scene, British conceptual creativity, Australian hedonism, the ritualized approach favored in Asia, and the French technicality.
To accompany this limited edition, Cointreau suggests two cocktails inspired by Vincent Darré — an original creation and a reinterpreted classic, both featuring unexplored flavors.
The visual content of this limited edition was entrusted to photographer duo Sofia Sanchez and Mauro Mongiello, whose notoriety is undeniable. Inspired by Darré himself — who they know well — and his poetic universe, as well as the advertising past of the Maison Cointreau, the duo breathes life into the collaboration through a series of rhythmic and colorful photographs and videos. They portray Vincent’s eclectic showroom with originality and intimacy, where the designer prepares and savors his cocktails.
"The duality aspect was particularly inspiring. We had a long discussion with Vincent to set the tone and rhythm of the film, then the atmosphere of the photos. The idea was to recount Vincent's creative process, but also the creation of his signature cocktail: The Sofa." Sofia Sanchez & Mauro Mongiello
Discover more about the duo here