Beyond their aesthetic quality, these works convey a message – that of breathing meaning into artistic creation. Using material that has been discarded or thrown away, William Amor is raising awareness of overconsumption, which generates pollution. To create these enduring compositions, he has recycled bottles and plastic bags, polystyrene beads and threads from friendship bracelets, as well as fishing nets and ropes that have washed up on the beach. His artistic approach is in line with the values upheld by the House of Cointreau, which is committed to an environmentally responsible policy, notably by recycling and recovering 95% of its waste and all of the orange peel used to produce the 14 million bottles sold each year worldwide.