In March 2023, Cointreau joined forces with ecoSPIRITS to deploy a closed-loop distribution system, marking a major step forward in sustainable packaging for the spirits industry.
Cointreau and ecoSPIRITS: A Sustainable Partnership
As the first global liqueur brand to integrate the ecoSPIRITS circular solution, Cointreau launched a pilot programme in the UK, providing bars, restaurants, and hotels with an innovative alternative to single-use packaging.
The pilot programme introduced co-branded editions of ecoTOTE™ and SmartPour™, ecoSPIRITS’ award-winning circular packaging technology, reducing the reliance on traditional glass bottles. This initiative aimed to cut single-use packaging waste, optimise storage space, and reduce overall environmental impact. As part of the “Sustainable Exception” roadmap of Rémy Cointreau, this partnership demonstrated the brand’s strong commitment to responsible consumption and sustainable production.
"Our ambition remains unchanged: at Cointreau, we are committed to giving ourselves the means to develop our iconic brand, protect its terroirs, and preserve its organoleptic richness while safeguarding the planet for future generations."
Clémence Gallet, Cointreau Executive Director
"With the ambitious goal of reducing our Green House Gas emissions (GHG) by 50% per bottle by 2030, this collaboration with ecoSPIRITS is another step in the right direction to reduce our single-use glass bottles and ensure we move towards carbon neutrality by 2050. This program is part of our CSR roadmap built around Terroir, People & Time, where climate change, responsible consumption, and sustainable production (products and transport) are at the heart of it.” added Elisabeth Tona
Paul Gabie, CEO of ecoSPIRITS, said: “Rémy Cointreau is an industry-leading drinks company, and we are delighted welcome them as our first global brand partner in the United Kingdom. It is no small milestone when Cointreau and Mount Gay, each an iconic brand in its own right, join the circular economy. Cointreau will also be the first global liqueur brand to be available in our award-winning ecoTOTE format. The transition to circular is gathering momentum in the spirits industry. We applaud the entire Rémy Cointreau team for their commitment to building a sustainable future together.”
