Cointreau join ecoSPIRITS in a sustainable partnership
Rémy Cointreau and ecoSPIRITS officially announce the joint launch of closed loop service in the United Kingdom. As the first global customer to launch with ecoSPIRITS in the UK, the partnership will see co-branded editions of ecoSPIRITS’ award-winning circular packaging technology used in venues across the on-trade, including bars, restaurants and hotels. The initial pilot program will include two iconic Rémy Cointreau brands Mount Gay Eclipse rum and Cointreau orange liqueur available in co-branded ecoTOTETMs and SmartPourTMs.
The partnership comes as a strategic move amid Rémy Cointreau’s « Sustainable Exception » roadmap, by reducing the amount of single use glass bottles. Working alongside ecoSPIRITS, the partnership will ensure a 95% reduction in single use packaging waste for the scope of this pilot program and will help the on-trade reduce their own waste, with 30-50% reduction in back-of-house storage and 95% reduction in daily glass and cardboard waste. As part of the initiative, on trade partners will have access to the co-branded SmartPour 2.0S technology, which are equipped with ecoSPIRITS’ patent-pending Verified Sustainable Refill™ feature that uses a SaaS NFC-based refill bottle authentication.
“I’m thrilled that Rémy Cointreau can pilot the ecoSPIRITS program in the UK, and to see Cointreau as the first global liqueur to join the ecoSPIRITS system,” noted Augustin Depardon, MD of Rémy Cointreau UK. “Mount Gay Eclipse and Cointreau are incredibly important brands for our on-trade partners in the UK, and this is a significant step in helping them reduce their overall waste. Equally, it’s vital for us at Rémy Cointreau to look at every pillar of our sustainable practices to see where we can do better, and this is just the tip of the iceberg.”
"As a world leader in the production of exceptional spirits, we are now doing everything we can to assume the role that we must play at Rémy Cointreau,” noted Elisabeth Tona, CEO Liqueurs & Spirits, Rémy Cointreau.
"With the ambitious goal of reducing our Green House Gas emissions (GHG) by 50% per bottle by 2030, this collaboration with ecoSPIRITS is another step in the right direction to reduce our single-use glass bottles and ensure we move towards carbon neutrality by 2050. This program is part of our CSR roadmap built around Terroir, People & Time, where climate change, responsible consumption, and sustainable production (products and transport) are at the heart of it.” added Elisabeth Tona
Paul Gabie, CEO of ecoSPIRITS, said: “Rémy Cointreau is an industry-leading drinks company, and we are delighted welcome them as our first global brand partner in the United Kingdom. It is no small milestone when Cointreau and Mount Gay, each an iconic brand in its own right, join the circular economy. Cointreau will also be the first global liqueur brand to be available in our award-winning ecoTOTE format. The transition to circular is gathering momentum in the spirits industry. We applaud the entire Rémy Cointreau team for their commitment to building a sustainable future together.”