Welcome to the new chapter of Cointreau. Cointreau shakes up cocktail culture with new global brand platform "Shake It Up" to celebrates creative expression, connection, and the next generation of cocktail enthusiasts.
SHAKE IT UP WITH COINTREAU
Life is more radiant when we dare to be our unique selves.
The iconic orange liqueur unveils a bold new chapter with the launch of "Shake It Up" Campaign. The campaign celebrates the power of cocktail-making to unite people, ignite self-expression, and foster authentic connections. This is an official invitation to challenge conventions and reimagine what’s possible, both behind the bar and beyond.
DISCOVER THE NEW CAMPAIGN
Shake it up celebrates creativity, connection and the joy of sharing something truly unique together. At Cointreau, we've always believed cocktails are more than drinks - they're moments to express yourself, to experiment and to connect.
- Clémence Gallet, Cointreau's Executive Director
BEHIND THE BAR
To bring the vision to life, Cointreau collaborated with two of the world's most celebrated and unique bartenders.
Margarita Sader of Paradiso
#4 on the World's 50 Best Bars 2025
Giovanni Allario of Moebius Milano
#7 on the World's 50 Best Bars 2025
With "Shake it up", Cointreau issues an energetic call to action.
"Shake" nods to the essential movement in cocktail-making, but more importantly, it embodies the Cointreau mindset to mix things up, break labels, and encourage people to come together to create something bold, vibrant, and entirely new.
'Shake It Up' Margarita Challenge
'Shake It Up' Margarita Challenge
Echoing our new 'Shake It Up' tagline, the 6th edition of the Margarita Challenge returns this year, bigger, bolder, and more global than ever, inviting bartenders worlwide to push boundaries and Shake Up their Margaritas.
