shake it up cointreau

Shake it Up

Welcome to the new chapter of Cointreau. Cointreau shakes up cocktail culture with new global brand platform "Shake It Up" to celebrates creative expression, connection, and the next generation of cocktail enthusiasts.

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Life is more radiant when we dare to be our unique selves.

The iconic orange liqueur unveils a bold new chapter with the launch of "Shake It Up" Campaign. The campaign celebrates the power of cocktail-making to unite people, ignite self-expression, and foster authentic connections. This is an official invitation to challenge conventions and reimagine what’s possible, both behind the bar and beyond.

"Shake it up celebrates creativity, connection and the joy of sharing something truly unique together. At Cointreau, we've always believed cocktails are more than drinks - they're moments to express yourself, to experiment and to connect." - Clémence Gallet, Cointreau's Executive Director

Two people by pool holding cocktails with ice in summer setting
Cointreau cocktails with lime held by two people on sunny terrace with bottle and fresh citrus
Cointreau margarita with lime held by person, outdoor terrace with greenery
Two people enjoying citrus spritz drinks at outdoor table with fresh fruit and bottle

To bring the vision to life, Cointreau collaborated with two of the world's most celebrated and unique bartenders.

BEHIND THE BAR

margarita sader jury

MARGARITA SADER OF PARADISO

#4 on the World's 50 Best Bars 2025

giovanni allario

GIOVANNI ALLARIO OF MOEBIUS MILANO

#7 on the World's 50 Best Bars 2025

With "Shake it up", Cointreau issues an energetic call to action.

"Shake" nods to the essential movement in cocktail-making, but more importantly, it embodies the Cointreau mindset to mix things up, break labels, and encourage people to come together to create something bold, vibrant, and entirely new.

Cointreau Margarita Challenge

'Shake It Up' Margarita Challenge

Echoing our new 'Shake It Up' tagline, the 6th edition of the Margarita Challenge returns this year, bigger, bolder, and more global than ever, inviting bartenders worlwide to push boundaries and Shake Up their Margaritas.

HOW TO MAKE THE ORIGINAL MARGARITA !

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Cointreau L’Unique orange liqueur bottle, amber glass with copper cap and white label, 750 ml product shot on white background.

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Cointreau Noir orange liqueur bottle, amber glass with golden cap and white label, 700 ml product shot on white background.

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Cointreau Citrus Spritz Orange & Blood Orange bottle, product shot on white background.

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Cointreau Citrus Spritz Lemon & Lime bottle, product shot on white background.

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