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The iconic orange liqueur unveils a bold new chapter with the launch of "Shake It Up" Campaign. The campaign celebrates the power of cocktail-making to unite people, ignite self-expression, and foster authentic connections. This is an official invitation to challenge conventions and reimagine what’s possible, both behind the bar and beyond.
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Echoing our new 'Shake It Up' tagline, the 6th edition of the Margarita Challenge returns this year, bigger, bolder, and more global than ever, inviting bartenders worlwide to push boundaries and Shake Up their Margaritas.