Cointreau is raising a glass to a new three-year partnership with The World’s 50 Best Bars, one of the most influential authorities in global mixology.
Cointreau is raising a glass to a new three-year partnership with The World’s 50 Best Bars, one of the most influential authorities in global mixology.
As Official Orange Liqueur Partner and sponsor of the ceremonial scarves, Cointreau put a distinctly French stamp on this year’s ceremony. Each of the 1-50 winners received the iconic red scarf – a tradition across 50 Best awards ceremonies – while Cointreau privileged partners, also known as the Cointreau Collective, who landed in the 1-50 list bars were also presented with limited-edition varsity jackets designed with Parisian label GiftShop.
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“Cointreau has always been about more than what’s in the glass - it’s about creativity and connection. Seeing the bar world come together in Hong Kong and celebrating these winners on such an influential stage was incredible. GiftShop’s Parisian style perfectly complemented Cointreau’s French heritage, turning the red scarf into a modern cultural moment”
Clémence Gallet, Global Executive Director of Cointreau
The 2025 edition of The World’s 50 Best Bars closed with a celebration of talent, creativity and community - a night where the best of the global bar world took the spotlight, with Cointreau raising a toast to the winners.
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