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From North America to Asia, and for the very first time, Europe, Cointreau will be present with the iconic red scarf, representing heritage, excellence and a fearless spirit of creativity. This year, expect bigger, bolder, more immersive moments across every stop on the tour – from unexpected collaborations, new product launches and high-energy guest shifts that embody the brand’s “Shake It Up” ethos. And with the launch of Europe’s 50 Best Bars in Amsterdam this June, the partnership expands into an exciting new chapter highlighting a new wave of talent.
“The red scarf is one of the most powerful symbols in our industry — it represents passion, creativity and relentless pursuit of excellence. Having Cointreau as the official sponsor of this moment across all four ceremonies in 2026 feels incredibly fitting.”
- Emma Sleight, Head of Content for 50 Best Bars
North America’s 50 Best Bars
20 April 2026, Vancouver
EUROPE’S 50 BEST BARS
29-30 June 2026, Amsterdam
Asia’s 50 Best Bars
27-28 July 2026, location to come
The World’s 50 Best Bars
5-7 October 2026, location to come
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4 ceremonies, 4 cities, and a lot of bars to discover!
This year, deep diving into the cocktail culture of each host city, as seen through the eyes of a local top 50 bartender, and our guestshift partner. A great way to elevate your next trip to these cities or simply discover a new place if you're a local.
Follow us on Instagram to not miss a single discovery.
“Year two is where things really get going. Our partnership with The World’s 50 Best Bars isn’t just about showing up — it’s about shaking things up. Sponsoring the red scarf ceremony across all four awards is our way of celebrating the global bartending community."
- Clémence Gallet, Global Executive Director of Cointreau
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