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Key Words
From North America to Asia, and for the very first time, Europe, Cointreau will be present with the iconic red scarf, representing heritage, excellence and a fearless spirit of creativity. This year, expect bigger, bolder, more immersive moments across every stop on the tour – from unexpected collaborations, new product launches and high-energy guest shifts that embody the brand’s “Shake It Up” ethos. And with the launch of Europe’s 50 Best Bars in Amsterdam this June, the partnership expands into an exciting new chapter highlighting a new wave of talent.
“The red scarf is one of the most powerful symbols in our industry — it represents passion, creativity and relentless pursuit of excellence. Having Cointreau as the official sponsor of this moment across all four ceremonies in 2026 feels incredibly fitting.”
-- Emma Sleight, Head of Content for 50 Best Bars
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4 ceremonies, 4 cities, and a lot of bars to discover!
As an official partner of The World’s 50 Best Bars 2026, Cointreau joins forces with Hypebeast to take you inside the most influential cocktail venues across the globe.
From Vancouver and Amsterdam to Macao and the World Finals in Milan, discover the behind-the-scenes stories, trends, and visionary talent shaping modern mixology. An insider look where elevated hospitality meets contemporary urban culture, celebrating the iconic Margarita and the bold innovation of Cointreau Spicy.
“Year two is where things really get going. Our partnership with The World’s 50 Best Bars isn’t just about showing up — it’s about shaking things up. Sponsoring the red scarf ceremony across all four awards is our way of celebrating the global bartending community.”
- Clémence Gallet, Global Executive Director of Cointreau
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