Cointreau Margarita Challenge
TO CELEBRATE THE 75TH ANNIVERSARY OF THE ORIGINAL MARGARITA, the cocktail pioneer invites the world’s most talented bartenders to step back in time to the creation of this iconic Cointreau cocktail and imagine how they might have mixed it first.
The 2023 edition of Cointreau’s annual Margarita Challenge celebrates this mixology milestone, inviting bartenders around the world to put their own creative spin on the original recipe invented by Dallas socialite Margaret Sames in 1948.
Only two ingredients must be included: Cointreau l’Unique and salt. The creativity and expertise of each participant will determine the rest.
For its third annual Margarita Challenge, Cointreau asks participants to imagine themselves transported back to 1948. Dallas socialite Margaret “Margarita” Sames is hosting her usual crowd of glittery guests at her home in Acapulco.
Using only equipment available during the era, contest participants must come up with a unique reimagining of the Original Margarita invented by Ms. Sames that fateful night, creating a drink based around two ingredients: Cointreau l’Unique and salt.
"You’re a party guest of Dallas socialite Margaret “Margarita” Sames. The evening is far from overand she turns to you to come up with a unique drink that will please her guests’ sophisticated palates. The cocktail you come up with tonight will go down in history as the Original Margarita." How do you make it?
Once selected, ten finalists will be flown to France for three days of immersive visits and mixology challenges, culminating in a final hosted at Cointreau’s historic mansion, in Angers. There, the best recipe will be selected, and the first-place winner will walk away with an additional trip for two to France, a sponsor budget which will allow them to take off on a tour to promote their own creative take on the Original Margarita in the best cocktail bars selected by Cointreau.
FILL IN THE FORM TO PARTICIPATE TO THE COINTREAU MARGARITA CHALLENGE
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