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Savoir-faire
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THE HOUSE OF COINTREAU IS BUILT ON RESPECT FOR THE CONTRIBUTIONS AND EXPERTISE OF THE MEN AND WOMEN WHO BRING IT TO LIFE.
It values and encourages those whose role is to promote a virtuous and responsible vision of their industry, and it relies on long-term partnerships and relationships with its employees, customers and suppliers.
The House of Cointreau is committed to promoting responsible and moderate consumption through positive and respectful education. Since 2020, it has updated its selection of recipes to create a new category called Alternative cocktails, which means recipes with an alcohol content below or equal to 8% and whose ingredients do not exceed a combined equivalent of 25ml of 40% alcohol per glass.
Alternative cocktails now make up 10% of our cocktail menu, and with the support of the international bartender community, we aim to increase this to 20% by 2025.
This initiative has become an opportunity for fantastic creative explorations, based on both the development of new recipes and the reinterpretation of the great classics. Moreover, numerous techniques for recovering and reusing ingredients are shared with consumers and professionals alike. We believe that education is a key element for sharing responsible best practices accessible to all.
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