Kicking off its worldwide launch with a wave of orange, Cointreau debuts a stylish global campaign inspired by the subtly transformative power of its orange liqueur.
Cointreau Changes Everything
In the new film, shot in Paris
Cointreau’s transformative power is personified by a dapper, mysterious dandy, dressed in orange and who appears at the golden hour—that fleeting moment just before sunset when the light is at its most magical. With the press of his watch, time stands still as he darts and dips through a crowd of partygoers, making minute but masterful adjustments. In doing so, he transforms the evening into an extraordinary moment, just as Cointreau transforms, elevates, and enhances every cocktail, occasion, and experience.