The Cointreau Margarita Challenge is back for a fourth year! Cointreau is once again challenging bartenders from around the world to create the best Margarita on earth.
This year, all mixologists were invited to reinterpret the iconic Original Margarita recipe, evoking the unique flavor and pizazz of their city.
An here we are, the 10 finalists, the 10 best Margaritas has been selected and now we know who are the 10 new members of the Cointreau Collective!
These lucky and talented 10 finalists will be flown to France for three days of immersive visits and mixology challenges, culminating in a final hosted at Cointreau's historic mansion, in Angers. The finale takes place from the 10th to the 12th of June, there, the best recipe will be selected, and the first-place winner will walk away with an additional trip for two to France, a sponsor budget which will allow them to take off on a tour to promote their own creative take on the Original Margarita in the best cocktail bars selected by Cointreau.
"With each passing year, we at Cointreau are immensely proud to see the Margarita Challenge soar in popularity. The increasing number of high-caliber participants and the stellar quality of their recipes, adding to our 500-strong cocktail collection, cement Cointreau's position as a pivotal mixology ingredient. Our legacy thrives on innovation, and this competition embodies the vibrant creativity that Cointreau inspires".
Elisabeth Tona, Chief Executive Officer Liqueurs & Spirits, Rémy Cointreau
The 2024 edition of Cointreau's annual Margarita Challenge celebrates this mixology milestone, inviting bartenders around the world to brew their own spin on the Margarita, evoking the unique flavor and pizazz of their city. As a nod to the versatility of the classic cocktail, we're inviting professional bartenders to integrate local ingredients and pay a spirited homage to their culture and identity. This is a toast to their roots, offering a journey into culture with every sip.
Only four easy rules :
The creativity and expertise of each participant will determine the rest.
World’s 50 Best Bars awardee and Former creative Director of The Little Red Door in Paris, France.
2023 Margarita Challenge Grand Prize winner and World’s 50 Best Bars awardee for Hope & Sesame Bar in Guangzhou, China.
World’s 50 Best Bars awardee for Drink Kong in Roma, Italy.
World’s 50 Best Bars awardee for Paradiso in Barcelona, Spain.
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